Professional Services for Technology Firms
In our experience, it's rarely the case that the success of a technology company is determined solely by the product.  Commercial success relies on the correct corporate development, business development, and product marketing; mistakes in those areas translate into lost opportunities while the right moves translate into contracts, revenue, and success.

We assist technology companies with the core issues that advance the success of the business itself.

Corporate Development
Technology companies tend to have an accelerated growth curve; in the first several years of existence they either grow large, develop enough of a niche to be acquired, or die.  Executives are faced with the full time job of running the company while at the same time they have to understand the changing dynamics that lead to the different results at the end of the line.

We help executives take control of their own destiny, understanding the ramifications of different options and maximizing the odds that lead to desired results.  On the one hand, we advise executives as to financing options, M&A strategies, and the like.  On the other hand, we help structure headcount and personnel decisions, lead budget and planning sessions, and help ensure that the right services team is in place.

Business Development
Young companies are resource constrained, without the luxury of being able to have an army of direct sales representatives, marketing funds, and services professionals.  Striking the right business development deals can jumpstart a company, filling the holes with people or dollars from a partner.

We improve the thought behind business development efforts, ensuring that the partner list is comprehensive, thoroughly understood, and appropriately ranked.  By making that the right people are approached, with the right pitch, and in the right manner, odds of success are maximized.  We think of business development as closely tied with acquisition strategies, in that they are capable of raising the interest of potential acquirers so long as the larger company can't get everything it needs from a simple partnership deal.

Product Marketing and Strategy
Any technology company today needs to be as focused on the packaging and communication of its technology as in the underlying technology itself.  Identification of important features and functions, or product strategy, is inextricably linked to the communication of benefits of the features and functions, product marketing.  While virtually all technology professionals will admit that product marketing and strategy are among the most critical contributors to the success or failure of a technology company, many companies tend to fall into a rut by either tinkering around the edges with a few new elements in each release or fall victim to internal egotism based on the original market vision while customers may have diverged from the ideal.