Market Analysis
One of the most significant strengths we deliver is a highly developed, highly differentiated sense of the technology landscape and the various competitors.  By understanding competitors in terms of strengths and weaknesses, origins and goals, we are able to more accurately predict competitive responses, potential work-arounds, and the like.

We approach market analysis from a number of different angles, basically mapping companies and products on a dynamic, multi-dimensioned chart.  We keep as our touchstones perhaps the two most critical elements; core intellectual property and delivered business value.  From a functional perspective, we conceptualize a product in relation to its entire associated project.  From a technology perspective, we keep in mind potential addressable markets and other likely avenues from which competitors could emerge.

Multi-Dimensional Model
Based on years of experience and thousands of interviews, we are able to conceptualize many of the different relationships between companies and narrowly defined product segments.  Based on the situation, we draw upon that experience to define different, relevant axis and map relevant companies or products so that a comprehensive view can made.

Most market analysts take a product-by-product approach to analysis, which have the advantage of resulting in easy-understand charts with a handful of competitors and the desirable goal of moving "up and to the right."  By taking a broader view and relating the criteria that are important to the company, we believe that our market analyses are more relevant to vendor-specific questions and issues.

Our comprehensive market model has proved to be flexible enough to deliver unique perspectives for competitive analyses, M&A strategies, and partnership planning.